New Year's holidays are traditionally associated with relaxation, family gatherings and a pause in social and political life. However, the release of an interview with Kassym-Jomart Tokayev during this period, on January 3, aroused interest and questions. Why was the time of the New Year's weekend chosen for an important performance? Let's try to figure out what motivated his PR managers.
In addition, the choice of New Year's weekend may be due to the desire to avoid immediate criticism and political controversy. During the holidays, society is usually less critical, and the main opposition or expert centers are also on pause. This reduces the likelihood of an acute reaction and allows the audience to perceive the message without undue pressure from analysts or opponents.
Another important aspect is the management of the information field. Releasing interviews at times when there is little other major news allows you to set an agenda and keep it on throughout the holidays. Such a step helps to strengthen the image of the leader as a person who, even after working hours, remains involved in the affairs of the country and cares about the future of the people.
One more important point should be noted: the first days of January are the anniversary of the infamous January events. The release of the president's interview on these dates allows us to shift attention from tragic events to positive or neutral topics (the results of the year, plans for the future). This helps to reduce the risk of increased social tension. In the text, the president touches on the January events, which can be perceived as a willingness to discuss difficult issues and as a signal that the country is moving forward, conclusions have been drawn, and a new stage has begun.
The publication of an interview with Kassym-Jomart Tokayev on New Year's weekend is a well-thought-out move combining informational, psychological and strategic aspects. This demonstrates an understanding of the audience's media consumption and the ability to use the right time to deliver key messages.
The only thing that raises some questions among the reputologists is the choice of photos that illustrated the interview in "Ana tili" newspaper. You can find an analysis of this visual design on our Instagram page. Be sure to subscribe.
- Firstly, the New Year holidays is a time period when many people stay at home and consume more information content, including news and analytical materials. Using this situation allows you to attract maximum attention to the interview. With a decrease in overall information activity, competition for audience attention is minimal, so important statements have a better chance of being heard.
- Secondly, the content of the interview is related to the results of the year and plans for the future. In this case, the publication at the beginning of a new one fits logically into the context: this is the moment of summarizing the results and setting priorities for the coming period. A presidential speech or interview at this time symbolizes a connection with the people and a willingness to set a course for the coming year.
In addition, the choice of New Year's weekend may be due to the desire to avoid immediate criticism and political controversy. During the holidays, society is usually less critical, and the main opposition or expert centers are also on pause. This reduces the likelihood of an acute reaction and allows the audience to perceive the message without undue pressure from analysts or opponents.
Another important aspect is the management of the information field. Releasing interviews at times when there is little other major news allows you to set an agenda and keep it on throughout the holidays. Such a step helps to strengthen the image of the leader as a person who, even after working hours, remains involved in the affairs of the country and cares about the future of the people.
One more important point should be noted: the first days of January are the anniversary of the infamous January events. The release of the president's interview on these dates allows us to shift attention from tragic events to positive or neutral topics (the results of the year, plans for the future). This helps to reduce the risk of increased social tension. In the text, the president touches on the January events, which can be perceived as a willingness to discuss difficult issues and as a signal that the country is moving forward, conclusions have been drawn, and a new stage has begun.
The publication of an interview with Kassym-Jomart Tokayev on New Year's weekend is a well-thought-out move combining informational, psychological and strategic aspects. This demonstrates an understanding of the audience's media consumption and the ability to use the right time to deliver key messages.
The only thing that raises some questions among the reputologists is the choice of photos that illustrated the interview in "Ana tili" newspaper. You can find an analysis of this visual design on our Instagram page. Be sure to subscribe.